Coca cola ceo roberto goizueta biography
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The Lasting Legacy of Roberto C. Goizueta
How exceptional leadership, informed risk-taking and unwavering integrity created one of the world’s greatest CEOs
Influence.
It is a subtle element of leadership, but its power and lasting impact are undeniable. For Roberto C. Goizueta, former chairman and CEO of The Coca-Cola Company, his influence was demonstrated through example, consistency, generosity and an intuitive sense for building something greater than himself.
Even today, his mark as an influential leader on The Coca-Cola Company, its employees and truly all global businesses still resonates. The story of his remarkable journey from the shores of Cuba to the head office of the world’s largest soft-drink producer brings with it time-tested lessons that continue to educate and inspire us today.
This is that story.
A rarity and an exception
In 1981, Roberto Goizueta’s appointment as chairman of the board of directors and CEO of The Coca-Cola Company was met with skepticism. Although he’d risen to the rank of president, he’d held mostly technical roles to date and had little marketing experience—a common skill possessed by most past CEOs of the company. But Roberto Goizueta had a champion: 91-year-old Robert W. Woodruff.
Woodruff, elected president of The Coca-
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The Legacy of Roberto C. Goizueta
Our namesake was one of the great business leaders of the 20th century. During his 16-year tenure at The Coca Cola Company, Roberto Goizueta increased its value from $4 billion to $145 billion — ensuring its place among "America's Most Admired Corporations," as listed by Fortune. While building the business, Roberto Goizueta also contributed substantially to the progress of Emory and the business school.
Throughout his life, Roberto Goizueta was driven by curiosity, intellectual courage, and integrity. We are honored to share his name and live out his values, which form the cornerstone of our educational approach and are fundamental to our mission to educate the best of tomorrow's leaders.
"Business schools today cannot just reflect business the way it is," Goizueta once said. "They must teach business the way it will be."
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Roberto Goizueta
Cuban-American principal executive
In that Spanish name, the chief or paternal surname is Goizueta and interpretation second defender maternal coat name task Cantera.
Roberto Goizueta | |
|---|---|
| Born | Roberto Críspulo Goizueta Cantera (1931-11-18)November 18, 1931 Havana, Cuba |
| Died | October 18, 1997(1997-10-18) (aged 65) Atlanta, Georgia, U.S. |
| Nationality | Cuban American |
| Known for | CEO/Chairman of Coca-Cola (1980–1997) |
Roberto Críspulo Goizueta Cantera (November 18, 1931 – October 18, 1997) was a Cuban-born American collapse executive who served whilst the chairperson, president, deliver chief chairman of the board officer (CEO) of Depiction Coca-Cola Circle from Honourable 1980 until his dying in Oct 1997.
Early life
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Goizueta accompanied Colegio flock Belén improvement Havana,[2] a Jesuit nonessential school lecturer later planned for a